Jaeger 1980s Black Wool Midi Dress
First established in 1884, Jaeger was the brainchild of Lewis Tomalin and went by the name of ‘Dr. Jeager’s Sanitary Woollen System Co Ltd’ following a surge in demand for wool-jersey long johns as theorised by German scientist Dr. Gustav Jaeger.
By 1910, Jaeger was awarded its first Royal Warrant and soon afterwards the firm launched a range of wool suits, which quickly propelled it into a well-known British clothing brand. Moving toward more fashion oriented garments, Jaeger opened its Regent Street flagship store, and by the 1930s were producing high quality clothing at affordable prices, so as to compete with the Savile Row tailors and high-end couture outlets of the period.
Having been modelled by celebrities including Audrey Hepburn and Marilyn Monroe during the 1950s, Jaeger went to influence designers such as Jean Muir who herself managed the ‘Young Jaeger’ brand until leaving to develop her own unique label.
This mainstream success continued through to the 1990s, until an influx of cheaper European brands destabilised the foothold enjoyed by Jaeger, and so despite a number of management and style changes, the firm was sold to retail entrepreneur Harold Tillman, who succeeded in restoring the Jaeger name through its now 45 stores and worldwide consumer base until being sold again to Better Capital in 2012, who retained the brand until its sale to Edinburgh Wool Mill in May 2017.
A 1908s-does-1930s black moss crepe, double stitch collar, drop waist, midi dress, buttoned from collar to waistline with a full pleated skirt.
With long bat-winged sleeves, this is a classic and contemporary dress to shine in.
Fabric 100% wool
Size Label reads UK 16 but will fit UK 12-14
Excellent (see condition chart)
Imperfections Replacement button on left sleeve cuff
Measured flat without stretching (please double for complete size)
Neckline Opening 5.5″
Shoulder To Shoulder (across back) 16″
Bust (at widest point) Free due to batwing sleeves
Length (collar to hem) 46″
Sleeve Length (underarm to cuff) 23″
Sleeve Length (collar to cuff) 24″
Mannequin is UK 8-10 | Bust 31.5″ | Waist 24″ | Hips 34.5″
The dress was not pinned for photography purposes