Jaeger 1980s Black Panne Velvet Full Skirt Midi Dress
First established in 1884, Jaeger was the brainchild of Lewis Tomalin and went by the name of ‘Dr. Jeager’s Sanitary Woollen System Co Ltd’ following a surge in demand for wool-jersey long johns as theorised by German scientist Dr. Gustav Jaeger.
By 1910, Jaeger was awarded its first Royal Warrant and soon afterwards the firm launched a range of wool suits, which quickly propelled it into a well-known British clothing brand. Moving toward more fashion oriented garments, Jaeger opened its Regent Street flagship store, and by the 1930s were producing high quality clothing at affordable prices, so as to compete with the Savile Row tailors and high-end couture outlets of the period.
Having been modelled by celebrities including Audrey Hepburn and Marilyn Monroe during the 1950s, Jaeger went to influence designers such as Jean Muir who herself managed the ‘Young Jaeger’ brand until leaving to develop her own unique label.
This mainstream success continued through to the 1990s, until an influx of cheaper European brands destabilised the foothold enjoyed by Jaeger, and so despite a number of management and style changes, the firm was sold to retail entrepreneur Harold Tillman, who succeeded in restoring the Jaeger name through its now 45 stores and worldwide consumer base until being sold again to Better Capital in 2012, who retained the brand until its sale to Edinburgh Wool Mill in May 2017.
Vintage Jaeger is supreme quality optimised, and this particular shirt-style button through dress, has a simple yet classically elegant design. Lightly ballooned style sleeves, jewel style neckline buttoned through to the hip using tiny shiny black buttons and a wonderfully full skirt, all nipped in perfectly to the waist with a matching velvet cord belt. The density of the fabric, which is luxuriously smooth and lightweight, just oozes quality, making this a beautifully flattering piece that deserves to be worn time and time again.
Fabric 73% cotton | 27% modal and fully lined
Size Label reads Uk 14 but will fit UK 10-12
Excellent (see condition chart)
Imperfections The dress previously had some form of detachable trim to the collar and cuff as there are internal snappers visible
Measured flat without stretching (please double for complete size)
Neckline Opening 6″
Shoulder To Shoulder (across back) 16″
Bust (at widest point) 19.5″
Length (collar to hem) 42″
Sleeve Length (underarm to cuff) 18″
Sleeve Length (collar to cuff) 24.5″
Mannequin is UK 8-10 | Bust 31.5″ | Waist 24″ | Hips 34.5″
The dress was not pinned for photography purposes