JAEGER Batwing Dress | 80s Does 30s | Drop Waist Dress
History
JAEGER Batwing Dress | 80s Does 30s | Drop Waist Dress
Jaeger
First established in 1884, Jaeger was the brainchild of Lewis Tomalin and went by the name of ‘Dr. Jeager’s Sanitary Woollen System Co Ltd’ following a surge in demand for wool-jersey long johns as theorised by German scientist Dr. Gustav Jaeger.
By 1910, Jaeger was awarded its first Royal Warrant and soon afterwards the firm launched a range of wool suits, which quickly propelled it into a well-known British clothing brand. Moving toward more fashion oriented garments, Jaeger opened its Regent Street flagship store, and by the 1930s were producing high quality clothing at affordable prices, so as to compete with the Savile Row tailors and high-end couture outlets of the period.
Having been modelled by celebrities including Audrey Hepburn and Marilyn Monroe during the 1950s, Jaeger went to influence designers such as Jean Muir who herself managed the ‘Young Jaeger’ brand until leaving to develop her own unique label.
This mainstream success continued through to the 1990s, until an influx of cheaper European brands destabilised the foothold enjoyed by Jaeger, and so despite a number of management and style changes, the firm was sold to retail entrepreneur Harold Tillman, who succeeded in restoring the Jaeger name through its now 45 stores and worldwide consumer base until being sold again to Better Capital in 2012, who retained the brand until its sale to Edinburgh Wool Mill in May 2017.
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Description
JAEGER Batwing Dress | 80s Does 30s | Drop Waist Dress
VINTAGE JAEGER
An ever-so slightly sheer Black Moss Crepe drop waist dress by ‘Through the Ages Fashion House’ Jaeger! Simplicity is key here. The dress has minimal fastenings, simply button through shirt dress style, which allow you to get it on – but maintains the beautiful shape of the 30s style drop waist dress. The decoration comes simply from the delicate overstitch, pleated skirting and absolutely divine batwing sleeves. Polished 80s perfection…
See us in action here on our instagram feed……
Details
Designer Jaeger London (Vintage 80s)
Fabric No label present however looks and feels like Wool Crepe
Labeled Size UK 16 – but would fit UK size 12/14
Condition
Excellent (see condition chart)
Imperfections None noted. Colours are vibrant and fabric is lush.
Measurements
Measured flat without stretching (please double bust, hips, waist, for complete size)
Shoulder To Shoulder (across back): 16″
Bust (at widest point): FREE due to BatWing Sleeves (label states 16 – to fit bust 39″)
Waist: 18″
Hips: 20″
Length (collar to hem): 46″
Arm Length (underarm to cuff) 23″
Arm Length (collar to cuff) 24″
Additional Information
Mannequin is UK 8-10 | Bust 31.5″ | Waist 24″ | Hips 34.5″
The dress was pinned for photography purposes