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HomeUncategorized Gerald McCann | 1970s Chromatic Tree Print Scoop Back Empire Maxi Dress | UK 8-10
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Gerald McCann | 1970s Chromatic Tree Print Scoop Back Empire Maxi Dress | UK 8-10

£100.00

“A 1970s empire line dream of a dress, using a deep shirred under-bust waistband with flowing detailed print skirting and double-layered sleeving to create a frock like no other”

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SKU: 04b4cf5ddfde Category: Uncategorized
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  • Description
  • Condition Chart
  • Measurement Guide
  • Shipping & Delivery
Description
Gerald McCann 1970s Chromatic Tree Print Scoop Back Empire Maxi Dress

History

A graduate of the Royal College of Art, Gerald McCann had an early eye for crafting pieces with instant mass-appeal, both domestically and overseas.

Having first designed for Marks & Spencer, Gerald was drawn by the more niche private-client market, and so joined the ranks of Harry B. Popper, before designing garments for the Queen, Princess Alexandra and Harrods of London.

Later in 1963, and with jut £600, Gerald opened his first boutique in Grosvenor Street, London, and soon became a lead supplier to Peter Robinson’s Top Shop, who drew upon his broad manufacturing base to meet demands in excess of 350 items in under a week, thus making himself invaluable to the best retailers in central London and beyond.

With his designs splashed across numerous industry magazines, Gerald soon found himself at the beck and call of US retailers such as Bloomingdales, Saks Fifth Avenue and Bergdorf Goodman, this time producing young style pieces at affordable prices, and in volumes exceeding 140,000 per order, a quantum leap in scale, and one that rested uneasily on his young but resilient shoulders.

After residing in New York for the best part of twenty years, Gerald returned back to Britain and reestablished his supply connections with Harrods, Fenwick and House of Fraser, while commenting that despite the glitz and glamour of the US, he had become disillusioned with the nature of the fashion industry, and how what was needed was more support for great design and less pressure on young talent to produce without error.

Description

This is a 1970s empire line dream of a dress, using a deep shirred under-bust waistband with flowing detailed print skirting and double-layered sleeving to create a frock like no other.

Details

Designer Gerald McCann
Fabric Label not present however looks and feels like rayon jersey
Size No label present but will fit UK 8-10
Alterations None

Condition

Excellent (see condition chart)
Imperfections None

Measurements

Measured flat without stretching (please double for complete size)

Neckline Opening 9.5″
Shoulder To Shoulder (across back) 13.5″
Bust (at widest point) 14.5″
Under Bust 14.5″
Waist up to 18″ (stretched)
Hips up to 27″
Length (collar to hem) 52″
Sleeve Length (underarm to cuff) 4″
Sleeve Length (collar to cuff) 13″
Sweep 66″
Hem
1″

Additional Information

Mannequin is UK 8-10 | Bust 31.5″ | Waist 24″ | Hips 34.5″
The dress was not pinned for photography purposes

Condition Chart

Vintage Condition

Having typically enjoyed a previous owner and possibly years of storage, vintage clothes will naturally bear some evidence of their age and history

Barefoot Vintage excellence rests upon item quality and so has never knowingly sold an item failing to meet that strict criteria

All flaws are detailed within the 'noteworthy' section of the item description (and photos where applicable)

Condition Guide

All items display a condition rating based on Vintage Fashion Guild guidelines for purchaser peace of mind (see below)

Please familiarize yourself with the terms in the following tables so you can make an informed decision before making a purchase

Condition Rating

New-old / dead stock Unsold and back-stock merchandise from mid-century retailers with attached original tags
Mint Immaculate | may have been worn but bears no evidence
Excellent Excellent vintage condition | close to flawless with very few imperfections | has been worn but well maintained
Very good Very good vintage condition | light evidence of wear | wearable and flaws do not prevent use
Fair Imperfect in appearance | likely repairable with more financial investment than item is worth | remains wearable with care
Study Damaged beyond repair but suitable for study or costume use

The Small Print

  • All items are sold in the condition given in their individual description
  • Age, condition and fabric content are only offered as a professional opinion
  • Actual details may differ in person suject to visual settings on the purchaser's computer monitor
  • All vintage items are old and pre-used by definition and will naturally bear some evidence of their age
  • Items sold by Barefoot Vintage are not new and will therefore not resemble new merchandise
  • Barefoot Vintage may decide not to clean certain items if they are deemed to have been clean at the point of acquisition
  • Most garments are professionally cleaned by our affiliate vintage dry-cleaning specialist
  • No warranty is given, expressed or implied regarding the survival of any vintage items after they leave Barfeoot Vintage
  • All items are wearable unless otherwise noted
  • If you have a question, problem or concern please contact Barefoot Vintage in the first instance as your happiness is our philosophy

Measurement Guide

Measurement Guide

Are all vintage sizes different from modern sizes?

Size tags on vintage clothing by todays standards, are somewhat misleading. For example, a 1960s size 12 is roughly equivalent to a modern size 8 or 10. Moreover, fifty or 60 years ago a woman's waist was typically shorter, so a "medium sized" garment might not fit a modern medium sized woman today

How can I be sure your items will fit me?

Due to the fact that vintage and modern sizes differ so greatly Barefoot Vintage has included actual garment measurements as well as the modern size equivalent within every listing to try to help you determine a proper fit

There is also a link to the sizing guide on each product page for immediate reference

Garment Sizing

Barefoot Vintage highly recommends that purchasers take the time to measure themselves (or perhaps an owned garment) to ensure a proper fit ahead of ordering an item

Self-Measurement Process

Using an owned garment

  • Lay your garment flat and measure with a flexible measuring tape at each of the points referenced in the listing
  • If preferred you can double the waist, bust-chest and hip measurements to give you the full circumference
  • If your garment's measurements are smaller than or equal to our item measurements at each reference point the listed garment should fit

Using Your Own Body Measurements

You will need to use a flexible measuring tape for all measurements and make sure the measuring tape is wrapped snugly but not too tightly as you need the measurement to be accurate

Bust
  • Wrap the measuring tape around the fullest part of the bust and add 1.5" - 2" to this measurement for ease of movement

Please Note For coats add 3" - 5" to the measurement | for strapless items subtract 3" - 4" from your normal bra size for best fit

Waist
  • Wrap the measuring tape around the smallest part of your natural waist
  •  Add 1" to this measurement for breathing room

Please Note Most vintage garments are supposed to be worn at or above the natural waist, not below it

Hips
  • Wrap the measuring tape around the fullest part of your hips and bottom (making sure that the measuring tape is snug to your body but not too tight)
  •  Add 1.5" - 2" to this measurement to account for walking and sitting
Shoulders
  • Measure across the back of your shoulders from the mid-point of each shoulder bone (For coats, add 2" - 3" to this measurement)

Please Note Women's vintage clothing can be narrow in the shoulders

Ribcage
  • Take a good deep breath to help expand your ribcage and then measure around the fullest part of the under bust

Please Note This will be directly underneath the breasts

Length (Trousers)
  • Measure straight down the outside of your leg from the natural waist to the point at which you wish the trouser edge to fall
Length (Dresses)
  • Measure straight down from the highest point of your shoulder to the point at which you wish the dress hemline to fall
Inseam
  • Measure from your crotch area down the inside of your leg to the point at which you wish the trouser hemline to fall
Rise
  • Measure from the crotch area up toward the belly button to your natural waist

Please Note Most vintage garments are supposed to be worn at or above the natural waist, not below it

Womens Clothing and Shoes

Womens Clothing
S M L XL
Chest 38" 39" 40-41" 42-43" 44-45" 46-47" 48-49" 50-51"
Waist 30" 31" 32-33" 34-35" 36-37" 38-39" 40-41" 42-43"
US 36 38 40 42 44 46 48 50
UK 36 38 40 42 44 46 48 50
EU 46 48 51 54 56 59 61 63

(Actual body measurements)

XS S M L
Bust 30-31" 32" 33-34" 35-36" 37-38" 39-40" 41-42" 43-44"
Waist 22-23" 24" 25" 26" 27" 28" 29-30" 31"
Hip 32-33" 34" 35" 36" 37" 38" 39-40" 41"
US 0 2 4 6 8 10 12 14
UK 6 6 8 10 12 14 16 18
EU France 34 36 38 40 42 44 46 48
EU Italy 38 38 40 42 44 46 48 50
Womens Shoes
EU 34 34 1/2 35 35 1/2 36 37 37 1/2 38 38 1/2 39 40 41 42 43
UK 1 1/2 2 2 1/2 3 3 1/2 4 4 1/2 5 5 1/2 6 6 1/2 7 7 1/2 8
US 4 4 1/2 5 5 1/2 6 6 1/2 7 7 1/2 8 8 1/2 9 9 1/2 10 10 1/2

Measuring for a Vintage Hat

If you have an old hat that fits comfortably simply measure the inside circumference of the head opening of the hat to establish your accurate vintage hat size

Please Note Vintage hats are not always marked with a size so you really need to know your head measurement and the hat circumference of the hat for sale

  • Measure your head with a flexible tape measure to the nearest 1/8" or 1/4"
  • Measure the circumference of the head just above the top of the ears
  • Wrap tape gently around the head making certain the tape lies midway on your occipital bone (the little bump in the middle of the back of your head)

Please Note Do not pull the tape too tight or it will give you a measurement for a tightly fitted hat

Having finished these steps you will now have your hat size for the normal vintage hat

HAT SIZE 6 7/8 = 21 5/8" = 54.9 cm

HAT SIZE 7 = 22" = 55.8 cm

HAT SIZE 7 1/8 = 22 3/8" = 56.8 cm

HAT SIZE 7 1/4 = 22 3/4" = 57.7 cm

HAT SIZE 7 3/8 = 23 1/8" = 58.7 cm

HAT SIZE 7 1/2 = 23 1/2" = 59.6 cm

HAT SIZE 7 5/8 = 23 7/8" = 60.6 cm

HAT SIZE 7 3/4 = 24 1/4" =61.5 cm

HAT SIZE 7 7/8 = 24 5/8" = 62.5 cm

HAT SIZE 8 = 25" = 63.5 cm

Please Note The sizes taken for hat measurement are the internal hat circumference, hat height and brim size if any

Measuring for Vintage Shoes

How To Measure Your Foot For Vintage Shoes
  1. Sit on a chair and place your bare foot flat on a piece of plain white paper
  2. Carefully trace the outline of your foot onto the paper
  3. Do the same with your other foot
  4. Compare the two tracings (a good method is to place one paper over the other and hold them up to a source of light) Complete Steps 5 and 6 using the larger/longer foot
  5. Measure the tracing from toe edge to heel edge to get the inside shoe length
  6. Measure the tracing from edge to edge at the widest part to get the inside shoe width

Please Note The Shoe length should be about 0.5"  or 1.25 cm longer than foot length

Example A 10" foot needs a shoe at least 10.5" long

Shipping & Delivery

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Our Philosophy
Each piece we sell was made with genuine care and passion, therefore Barefoot Vintage strives to recreate that emotion when you open a purchase, because after all, your happiness is our philosophy.
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  • Left: Radley cream flower printed pyjama suit by Ossie Clark; about £35 from Quorum and Escalade. Cream shoes; £17.25 by Kurt Geiger. Rings from Booty. Choker and bangle from a selection at Emeline. Right: Blue satin pyjamas with black spot print, about £150; black shoes , about £30; all from St Laurent Rive Gauche. Ebony and Ivory necklaces and bangle, all from Emeline.
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